Delivering results for the OBE community
Open banking is creating a wave of new opportunities, with huge scope for growth.
THE SKILLS AND EXPERTISE TO DELIVER RESULTS
Open Banking Excellence Marketing has the skills, expertise and experience across the full range of marketing services. These are outlined below:
Design & digital
Graphic, brand and digital design
Video and content development
Research and insight
Culture development and organisation alignment
Message and campaign development
Shaping the story and narrative
PR and communications
Issues and crisis management
Social and community marketing
Direct and performance marketing
Understanding open banking
New markets, like open banking, face specific marketing challenges:
High growth potential requires coordinated marketing capability, across a broad range of disciplines, quickly
The variable development cycle of new propositions needs access to marketing capability in a flexible way.
Full service capability
Open banking is omni-channel so needs an integrated approach.
The emergence of the open banking market requires marketing experience from across financial services and technology sectors.
Open Banking Excellence Marketing meets these demands.
We offer a full-service marketing capability.
Wyelands Bank: financial services start-up
Wyelands Bank was established in 2016 to fill a vital gap in the market to serve SME business with innovative working capital solutions.
The bank needed to:
• raise capital quickly through retail savings products
• cut through and raise brand awareness quickly in the SME business community
First, we established a brand-led business, developing a brand that could galvanise the business and stand for something in the market.
The bank’s brand purpose:
helping SME businesses to trade, grow and create jobs.
Through the brand lens we developed its marketing capability across a range of initiatives:
Brand development / brand awareness / content development / thought leadership and research / digital marketing / performance marketing / internal culture development
All across a full range of channels:
Video / digital / PPC / SEO / email and direct / events / social / advertising / website / PR and comms / issues and crisis management