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Marketing

Expert design, digital, marketing and communications services for the Open Banking Excellence community

Delivering results for the OBE community

Open banking is creating a wave of new opportunities, with huge scope for growth.

Building the pipeline

Success comes down to making sure the right people know about the offer. That means developing a brand with impact, telling the story well and building the pipeline to drive customers.

Fintech specialist support

Open Banking Excellence has teamed up with a team of specialists in fintech and financial services marketing to help firms in the community to standout, be known, generate genuine interest and custom.

OBE Marketing

Services

THE SKILLS AND EXPERTISE TO DELIVER RESULTS

Open Banking Excellence Marketing has the skills, expertise and experience across the full range of marketing services. These are outlined below:

Design & digital

Brand development
Graphic, brand and digital design
Website development
Video and content development
Digital marketing

Strategy

Research and insight
Audience analysis
Culture development and organisation alignment
Message and campaign development
Shaping the story and narrative

Marketing

PR and communications
Issues and crisis management
Social and community marketing
Advertising
Direct and performance marketing

An integrated approach

Whatever your needs the Open Banking Excellence Marketing team has the skills to help. We have an integrated approach, so we get all your marketing working in harmony. We pride ourselves on having the right experience, within a model that delivers performance more efficiently than traditional agencies.

Understanding open banking

New markets, like open banking, face specific marketing challenges:

High growth potential requires coordinated marketing capability, across a broad range of disciplines, quickly

The variable development cycle of new propositions needs access to marketing capability in a flexible way.

Full service capability

Open banking is omni-channel so needs an integrated approach.

The emergence of the open banking market requires marketing experience from across financial services and technology sectors.

Open Banking Excellence Marketing meets these demands.

We offer a full-service marketing capability.

Case Study

Wyelands Bank: financial services start-up

Wyelands Bank was established in 2016 to fill a vital gap in the market to serve SME business with innovative working capital solutions.

The challenge

The bank needed to:

• raise capital quickly through retail savings products

• cut through and raise brand awareness quickly in the SME business community

The solution

First, we established a brand-led business, developing a brand that could galvanise the business and stand for something in the market.

The bank’s brand purpose:
helping SME businesses to trade, grow and create jobs.    

Through the brand lens we developed its marketing capability across a range of initiatives:

Brand development / brand awareness / content development / thought leadership and research / digital marketing / performance marketing / internal culture development

All across a full range of channels:

Video / digital / PPC / SEO / email and direct / events / social / advertising / website / PR and comms / issues and crisis management

The Results

• A known brand in the SME market
The bank made profit in its first full year – a rare achievement for banks
• 60,000 monthly views on thought leadership content, 300% increase in the last year
• Month-on-month website traffic has grown over two years to over 250,000 in 2019

wyelandsbank.co.uk

We'd love to talk to you

Get in touch

To find out more about OBE's marketing services and how they can benefit your business, please fill in the form below and our team will get back to you.

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