Following an accomplished international career spanning over 20 years in the payments industry, Jeff Banks co-founded Blue Train Marketing in 2014. Inspired by the huge opportunities created by Open Banking and regulatory changes, Blue Train Marketing was established with the purpose of becoming the number one marketing agency to help industry innovators break through to new markets.
Under Jeff’s leadership, Blue Train Marketing has established a reputation for creativity and impactful campaign execution that has earned the agency a series of award nominations including winning Marketing Campaign of the Year and Best Professional Service Organisation Supporting Emerging Payments at the Emerging Payments Awards 2019.
Not only has the agency been chosen to work with leading fintechs from high-profile challenger banks to B2B card service providers, Blue Train is the marketing partner for pre-eminent industry bodies including the Emerging Payments Association, Open Banking Excellence, Vendorcom and PIF.
During his career, Jeff has designed and delivered effective marketing strategies to SMEs and multinational corporate businesses. His unique mix of skills spanning Marketing, Communications and Journalism, helps clients create compelling propositions from distinctive brand and messaging to impactful content creation and campaign execution.
Previously, Jeff held the role of International Marketing Director for First Data (Fiserv) and was responsible for the European roll-out of its ground-breaking Clover POS system. In recognition of his achievements, Jeff was awarded membership of First Data’s Winners’ Circle, its highest level of global performance recognition.
Jeff’s professional qualifications demonstrate an advanced multi-discipline skill set including the highest level of achievement from the Chartered Institute of Marketing (CIM), a merit award from the National Council for the Training of Journalists and a Post Graduate Diploma in Communication Management.